Inbound Marketing for Contractors: The Right Customer Education
Gain New Leads, Spend Less Money
Today, most contractors rely heavily on the internet to generate new leads. In an age dominated by Google, you are more likely to be found online, but that’s only if you’re found at all. But, in a sea of businesses and individuals with the same services, how is this possible? That’s where inbound marketing for the construction industry comes in.
Inbound marketing might seem a bit daunting. But having a strong online presence is critical if you want to stay ahead of competition. More and more people use the Internet to find service providers, and you need to be available where they’re looking. With inbound marketing strategies, customers start the conversation through various online channels, and contractors can create targeted content or customer education approach that makes it easier for people to find them online.
Are you a contractor looking to generate new leads and increase your revenue online? You have come to the right place.
With a strong content marketing strategy, industry-leading customer education methods and buyer insights, we have the tools to target your audience and serve them with the information they’re searching for. By increasing interest and brand awareness, we pull qualified leads into the pipeline and send them to your sales team when they are readiest to buy.
When you choose our Reputation Management Services, you get:
Higher User Engagements
Top Quality Services
Get Patent Pending Technology with Fortune 500 Level Multi-Channel Marketing Results
Your Success Starts HERE!
What Is Content Marketing and Does It Really Work?
Content marketing basically comprises of providing valuable, educational, and meaningful content that build trust and credibility and help your current or potential client base solve their own problems. It allows you to connect with your prospects and educate customers about your product or services, why they should use it, and how it can help them, so that they can make an informed decision.
It is an effective marketing strategy that establish your brand’s expertise, when you consistently give your audience informative and action-filled content, which in turn will make it easy to qualify them as leads. Marketers use various educational content marketing strategies to nurture and grow their audience.
Some of the most popular educational content marketing strategies are
Templates & checklists
Let’s look at some of the critical content strategy statistics and metrics that will help you make more sense
This amount of trust that people put in online reviews clearly shows how important is company’s online reputation. Hence, so you need to be more proactive in dealing and neutralizing the negative effects of reviews about your company. A well planned and executed will help keep your reputation intact.
Inbound Content Marketing Process & Strategies
What is a Successful Content Marketing Strategy for Contractors?
What is the point of your content if it’s not seen, read, heard, and, most importantly, shared? Hence, creating and following a well-developed content strategy is what will help contractors to reach to their ideal customers.
At Combat Contractor Marketing & Coaching, we build a strategic plan that focus on your goals and how to achieve them effectively. This strategic plan consists of steps that our content Marketing efforts should be directed to help your contracting business decide your ideal audience, the ways to deliver that content to them and, finally, achieve and measure your targeted results.
Auditing Your Existing Content
There is an inexplicable amount of information for your audience to click and explore on more than 70 million blog posts published each month. Hence, if you are creating content without any solid understanding of what works for your audience and your brand is a complete waste of time and resources.Therefore, we ensure to collect all your existing content and analyze them to better understand the present state of your content. Content auditing includes- observing what type of content attracts your audience and what content brings you the best results and the ways to improve to make it happen.
Your Goals & Audience
Finding your goals and audience then creating content pieces to draw them is the key to success in Content Marketing. For that, you have to understand their, concerns, problems, and needs. We polish your goals and ensure that every content piece is created toward meeting those goals and organizes them in a hierarchical fashion. First we define goals related to your overall vision and mission and then move forward with identifying long- and short-term goals that Content Marketing can help accomplish.
Marketing Content Production
Once the content strategy is in place, it’s time to start producing content in different forms like writing blog posts, articles, white papers, shooting videos, designing infographics, and more. Before we starting the content creation process, we first lay the foundation by establishing the purpose of each content piece we create. We ensure that every content piece covers every part of the customer journey to support your prospects at each stage, and, ultimately, develop a long-term relationship between your client and your brand.
Smart Content Distribution
Analyzing Content Performance
At last, it is time to analyzing your content performance to understand what type of content is connecting with your audience and what not. It further helps in determining what kind of content pieces to generate next. Understanding the behavior of your audience will give you clear signals about what interests them the most, making it easier for you to come up with new content strategy that yield better results. These content metrics will guide you in the right direction:
- User behavior: unique visitors, pages per session, bounce rate.
- Engagement: likes, shares, comments, mentions.
- SEO results: organic traffic, dwell time, backlinks.
- Company revenue: number of leads, existing leads affected, conversion rate
Credible Marketing Inbound for Customer Education
Inbound marketing is an investment, when done the right way produce fathomable results. We follow these primary three principles when it comes to inbound marketing
Create Content Early
Focusing on the Future
When you decide to invest in inbound marketing strategy, you still have to start somewhere. Start Here! We will form a winning content marketing strategy with the all the crucial components of inbound marketing, empowering you to focus your business’s future.